CHALLENGE
We set out to provide outdoor enthusiasts with a virtual experience of 4Runner’s off-road capability and empower them to participate in the action while supporting sales and maintaining enthusiasm for the vehicle.
EXECUTION
Using targeted, personalized email and direct mail communications, we drove traffic to a landing page that gave SUV shoppers a chance to virtually test-drive the 4Runner from the comfort of their desktop, tablet or mobile device in a hyper-real off-road adventure. We even included an experience for those self-identified couch potatoes.
RESULTS
Reach: 3.5MM
CTO: 34%
Increase sales: 18%
2015 LA Addy:
Digital Advertising - Campaign, Bronze
2016 LA Addy:
Film/Video/Sound Branded Content, More Than :60 Seconds, Silver
Online/Interactive Campaign, Silver
Direct Mail, Bronze
Innovative Use of Interactive/Technology, Bronze
